Rethinking the Emergence of Relationship Marketing
نویسندگان
چکیده
منابع مشابه
Rethinking the information dimension of marketing
This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the p...
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بررسی رابطه دانش همنشینی لغات و مهارت نوشتاری در زبان انگلیسی چکیده این پژوهش درصدد آن است تا سه مسئله زیر را مورد بررسی قرار دهد: الف) وجود یا عدم وجود رابطه بین دانش زبان آموزان در حوزه همنشینی لغات با یکدیگر و دانش آنها در مهارت نوشتاری زبان انگلیسی؛ ب) یافتن پاسخی به این سوال که آیا تمامی انواع همنشینی های لغوی زبان انگلیسی به یک میزان برای زبان آموزان دشوارند یا خیر؛ پ) مقایسه زبان آمو...
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ژورنال
عنوان ژورنال: Journal of Macromarketing
سال: 2008
ISSN: 0276-1467,1552-6534
DOI: 10.1177/0276146708327633